Local SEO is for the business whose target demographic is their own neighborhood. There are many mom & pop stores, family businesses and online portals who focus on serving customers only in their locality and local SEO is designed to make businesses rank and perform. Businesses don’t necessarily have to have a website but online presence is paramount and can be achieved through other tools and methods.
Conversion Rate Optimization (CRO) is a strategy to convert passive visitors to actual customers. We use analytic tools and user feedback to increase website performance. Fundamentally CRO is to find out what users want! By analyzing website’s key performance indicators (KPI), we make strategic changes in website elements so that users can be convinced to make a purchase.
Press Release and News Releases are important for businesses that already have a strong customer base. PR is all about announcement, bet it a product or a new service. Although a simple share in social media profiles will to the job, but the companies still need something for formal. Your valued customers may want to know if you have anything new to offer. Although at its core it’s an announcement, a PR also includes how it’s going to solve a customer’s problems; what is the motto and the message from the CEO. PR is a must-have for business of all sizes.
Like the adage goes “a photo speaks a thousand words”, cannot be more true! Infographic is quickly becoming mainstream for its ability to present complex data in a lucid and understandable visual illustration. Many companies have built brand with this data sharing strategy, especially service industries; however, product industries are quickly catching-up.
It’s a process of building authority by associating your website with high-authority websites. The process is accomplished by getting external pages linking to your website. However, it is important to get link from high-authority websites only; quality matters more than quantity! One high-quality link from a website will have more impact on search results than having a number of low-quality links.
It’s common for customers to Google the name of a brand or company before purchasing an item. It’s not just limited to online businesses; credibility and reputation is equally important for all, be it a business, educational institute, health-care and the likes. ORM (Online Reputation Management) is a strategy used to control what users see when they Google your name. Our job is to make only the positive content pop-up to the top of the Google search results.
Google has laid out its recommendation in terms of Panda, Penguin and Hummingbird updates. They are Google’s search engine algorithm which determines where your web-page should rank based on the criteria they prefer. This requires an elaborate number of fixes which will be done both on-page and offpage including technical fixes as well as the contents of the webpage.
Guest blog and article post is of paramount importance when it comes to SEO. It is the accompanying strategy for link building. Guest post enables your website to get high-quality links from high-authority blog and article sites. But, the problem is high-authority websites accept only content that they deem worthy. This is where we come in! Our experienced writers can write compelling, grammatically accurate and factual guest blogs, which are more likely to be accepted by high-authority guest blogging websites.