Google shopping Ad is a must-have tool for every retailer, who want to promote their online and local inventory. At its core, the campaign works like a sales generator, however you also get dramatically increased traffic. Get high-quality leads both to your online website and the local store.
Remarketing can be strategically used in your advertising campaigns to drive very high return on investment (ROI).
After we create your campaign, your products will be placed on search pages with a photo, text, price, store name and a small description. Campaigns are customized to target only potential customers who are more likely to buy the products you sell.
Benefits of Shopping Ads:
- More Return on Investment (ROI): As many customers have already decided on the product they want to buy and if you present those products with product listing ads, there will be significant reduction in CPC (Cost Per Click) and increased CTR (Click Through Rate), which will result in high ROI.
- With e-commerce getting mobile, product listing ads will bolster brand presence and sale in mobile devices.
- PLA on Google provides better control over your campaign and powerful customization features to streamline product feed in search results. Plus it helps to manage larger inventory.