With AdWords, you will be able to target your ads directly to a specific group of potential customers as per your brand’s needs. AdWords has made it easier by providing multiple targeting methods which can be adjust on various parameters to suit your needs. The ads show-up when a target audience is searching products and services related to your industry.
AdWords begins with a ‘Campaign’ which will be created based on your advertising goals.
Here are the Campaign types…
- Search Network only
- Display Network only
- Mobile Ads
Each campaign type has its own purpose and results. For example, ‘Search Network’ campaign is created when your want to show ads on Google.com to get more visitor to your website. The campaign will determine where and when the customers will see your ads, however you need to make this more specific by setting proper targets.